TikTok on Monday announced the rollout of its revamped “Subscription” monetization feature for eligible creators in select regions, including Brazil, France, Germany, Spain, the U.K., Indonesia, Italy, Japan, South Korea, and the U.S.
This launch follows TikTok’s March announcement to rebrand its LIVE Subscription tool as “Subscription,” now extending its benefits to creators beyond live-streaming.
The Subscription feature positions TikTok as a competitor to platforms like Patreon, enabling creators to offer exclusive content to paying subscribers. It also rivals Instagram Subscriptions and YouTube’s channel memberships, all aimed at helping creators monetize their content while enhancing engagement with fans