Grammy-winning rapper Kendrick Lamar has been announced as the headliner for next year’s Super Bowl halftime show in New Orleans, confirmed by the artist in a statement on Sunday.
“Rap music remains the most impactful genre today, and I’ll be there to remind the world why,” Lamar shared on social media. “They picked the right one.”
The 2025 Super Bowl is scheduled for February 9 at the Caesars Superdome in New Orleans.
The Super Bowl is the premier event on the US sporting calendar, and its halftime show is one of the most anticipated moments of the event. Over the years, the halftime stage has hosted legendary performers like the Rolling Stones, Prince, Bruce Springsteen, Madonna, U2, Paul McCartney, Michael Jackson, Rihanna, Lady Gaga, and Beyoncé.
Rap and hip hop have also been well-represented, with Lamar featuring alongside the likes of Snoop Dogg, Dr. Dre, Eminem and 50 Cent in a memorable performance at the 2022 Super Bowl in Los Angeles.
“Few artists have impacted music and culture as profoundly as Kendrick Lamar,” the NFL’s head of music Seth Dudowsky said in a statement.
“Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine and ultimately shake the very foundation of hip-hop,” he said.
“We’re excited to collaborate with Kendrick, (entertainment company) Roc Nation, and Apple Music to deliver another unforgettable halftime show.”